featured
case studies
Never Stop. Milk
SMS Campaign Builds Mobile Database for Ongoing Communication.
River Cree Casino & Resort
Casino Uses Text Messaging & Email Contesting to Promote Upcoming Entertainment.
Hyundai Auto Canada Corp
Hyundai’s Innovative Data Capture Solutions Capture Customer Data & Sales Leads.
Has your company run a failed SMS Campaign?
- Low Participation?
- low redemption rates?
- no tracking on media buy?
Read our
White Papers
Introduction to Mobile Marketing
White Paper - The Mobile Market: Why and How
The Mobile Marketing Association states that 89 percent of major brands plan to market via mobile phones by 2008, with more than half of those brands spending up to one-quarter of their budgets to do so.
The growth in budget allocation is an indication of the results organizations are getting from campaigns. It also reflects the willingness of consumers to receive relevant information on their phone. This white paper provides an introduction to mobile marketing and insight into the potential of the medium.
Introduction to Location-Based Advertising
White Paper – Location, Location, Location
Location-based advertising is a time-honoured marketing concept. A highway billboard that reads “Gas and Food Next Exit” is but one of many classic examples of advertising specific to a location and/or leveraging proximity to bring in customers.
The rise of mobile marketing, however, brings a vast array of new and potentially powerful tools to bear, and promises to open innovative and highly effective methods of reaching prospects and customers. This white paper examines the synthesis of mobile technology and location-based advertising and outlines how the combination of the two offers new possibilities in marketing.