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case studies
Has your company run a failed SMS Campaign?
- Low Participation?
- low redemption rates?
- no tracking on media buy?
mobile industry
snapshot
“The next 5 years will hold more change for the advertising industry than the previous 50 did. Increasingly empowered consumers, more self-reliant advertisers and ever-evolving technologies are redefining how advertising is sold, created, consumed and tracked.”
The End of Advertising as We Know It, IBM Institute for Business Value
“89 percent of major brands plan to market via mobile phones by 2008, with more than half of those brands spending up to one-quarter of their budgets to do so.”
“...94% of text messages are read...average response rate for mobile marketing campaigns is 15%”
“The CWTA estimates that 42% of wireless subscribers in Canada sent at least one peer-to-peer text message in March 2008.”
The Mobile Marketing Association
Active SMS users as % of US Households
| Age Group | SMS User % |
| 18-24 | 76% |
| 25-34 | 58% |
| 35-44 | 43% |
| 45-54 | 33% |
| 55-64 | 22% |
| 65 and over | 19% |
The mobile phone is ubiquitous and is a powerful method of communicating with consumers that opt in to receive messages – spam does not work and is not legalPhones today are capable of much more than voice communications - Canadian wireless subscribers number over 20 million ma up 1.5 million from last year.
Cellular/PCS Subscriber Growth in Canada
Mobile Originated Text Messages in Canada (2006-2008)
Canadian Wireless Telecommunications Association (CWTA)
Mobile Originated Text Messages in Canada Yearly (2002-2007)
Canadian Wireless Telecommunications Association (CWTA)