“Back to School” Digital Marketing Campaign Builds Customer Database for Ongoing Communication

Agency: Suburbia Advertising

Suburbia Advertising is a leading retail brand agency in Canada. For over 20 years, they have worked with clients to launch, revitalize and manage their brands to help them grow in sales and profit.

Client: Ivanhoe Cambridge

Ivanhoe Cambridge is one of North America’s leading property owners, managers, developers and investors. Ivanhoe Cambridge focuses on high quality shopping centres located in urban areas across Canada and in the United States. Its core real estate portfolio of properties consists of 60 regional and super-regional shopping centres comprising 44 million square feet of retail space. As at December 31, 2000, the fair market value of Ivanhoe Cambridge’s assets was close to $7 billion.

Project:“The Perfect Combination for Back to School”

Iilot digital marketing program for one of their flagship shopping centers .

Objectives:

Increase Woodgrove Centre Mall revenue in the highly competitive “Back to School” market.

Drive customers to Woodgrove Center Mall and increase traffic

Build a database of people for future campaigns

Leverage and track traditional advertising (radio, print, tv) as well as email and web

Prm (prospect relationship management) Modules:

Text Messaging - prmText

Touch Screen Kiosk - prmTouch