Casino uses Text Messaging and Email Contesting to Promote Upcoming Entertainment

Agency: V2 Creative, Inc.

V2 Creative, Inc. are deeply committed to clients’ results through strong branding with the goals of driving loyalty, creating differentiation and building emotional or culture responses.

Client: River Cree Resort and Casino

The River Cree Resort and Casino has become one a top gaming and travel destination in Western Canada, housing over 800 slot machines, 35 table games, and a 12 table poker room.

Campaign: “The Venue – Shane Yellowbird”

Win an Entertainment Package Getaway with 2 premium VIP seats to Shane Yellowbird, an award-winning country music artists, night at The Marriott and Dinner at Tap 25.

Objectives:

Utilize text messaging, email contest, and brand ambassadors to increase excitement and drive ticket sales for upcoming Shane Yellowbird concert.

Increase customer engagement and mobile/email campaign participation through the value-incentive of Shane Yellowbird tickets. Reduce advertising costs while transforming static print ads to interactive channels of communication Build prm (prospect relationship management) database for text and email message reminders and ongoing communication

Prm (prospect relationship management) Modules:

E-mail - prmMail

Text Messaging - prmText

Brand Ambassadors event team

How it worked:

3 Tier Logic’s email contest module enabled River Cree Casino e-newsletter subscribers to enter for a chance to win a VIP Shane Yellowbird Entertainment Getaway. A “call to action” was incorporated into the advertisement encouraging participants to click on the Shane Yellowbird event poster to enter. Participants were redirected to the Shane Yellowbird contest webform where customer data was collected and entered.

The River Cree Resort and Casino website also linked to the Shane Yellowbird contest webform. The email contesting module included detailed tracking of collected data, contest rules and regulations, and privacy policy.

Text messaging “calls to action” were featured in the Edmonton Journal newspaper, casino print signage, and casino digital signage.

3 Tier Logic will be providing a brand ambassador events team to collect data and enter casino patrons for their chance to win the Shane Yellowbird VIP Entertainment Getaway on the portable touch screens.

The Results:

This campaign is currently in progress until May 31st, 2009