Honda Debuts Touch Screen for Data Collection at Canada’s Premier Motorcycle Show

Agency: Harfield & Associates Marketing

Harfield & Associates Marketing are focused on delivering results to their clients through exploring new markets, researching new ways to reach customers, developing new strategies, and keeping their eyes open at all times for their client’s best interests.

Client: Honda

Honda is the world's preeminent maker of engines for automobiles, motorcycles and power equipment. With 130 manufacturing facilities in 29 countries worldwide, Honda now attracts nearly 20 million customers annually.

Campaign: “Calgary Motorcycle Show”

Objectives:

Capture consumer data from surveys on touch screen kiosk

Collect qualified consumer profiles to distribute to Honda dealerships

Enter participants for a chance to win a Honda Motorcycle

Prm (prospect relationship management) Modules:

Touch Screen Kiosk - prmTouch

How it worked:

Honda Alberta debuted its interactive touch screen at the Honda exhibit at The Calgary Motorcycle show between January 9-11th. To capture event attendees data and provide the Honda sales staff with qualified leads, the self-serve interactive touch screen allowed visitors to initiate interest with the brand.

The opening splash page attracted visitors with the clearly marked “WIN a Honda Motorcycle... Touch Screen to Continue.” Following this, the data capture form collected customer profile information and Honda interest question. Honda gained insight on consumers vehicle model of interest, their intent to lease, own or finance a vehicle, and whether they would like to receive additional information from Honda.

The Results:

Customer leads were segregated by area code and distributed to corresponding Honda dealerships. Based on the data captures, the dealerships were able to quickly respond to customers’ needs and on their particular model of interest.

Quotes:

“The Calgary Motorcycle Show continues to grow both in square footage and in attendance. A total of 31,830 people attended the show, which is a new record.”
- Laurie Paetz, Show Manager