Ogilvy offers recession marketing advice: Go mobile

Ogilvy North America is providing client strategies and methods for maximizing the value and performance of their marketing budgets in today’s recessionary marketplace.

This new offering brings together Ogilvy's marketing strategy, analytics, measurement, email, technology and media services to provide its clients with suggestions regarding the challenges that most companies are facing in this recession.

What can mobile do for your brand?

The cellphone is the most engaging, personal and interactive media device to connect to your prospects and customers. Mobile has proven to be a powerful way to engage users, create interactive brand experiences, and reach users on their device of choice.

Top brands have found that mobile creates an even richer opportunity to offer new brand experiences beyond customer acquisition initiatives, including SMS text messaging, WAP pages (mobile websites), and iPhone applications.

Mobile Web content grows sevenfold: dotMobi

DotMobi has seen a sevenfold growth in the number of mobile Web sites in the past year, proving that a revolution in mobile content availability is at hand. When dotMobi first performed this study a year ago, 150,000 mobile Web sites were available.

The company  now counts about 1.1 million mobile site addresses in the world. This means that approximately 0.8 percent of domains have mobile-friendly content.

Top five mobile survivor guidelines for effective campaigns

Before even considering a mobile campaign, it is critical that companies do their research and choose a mobile company that has delivered proven, consumer-friendly results.

By proven results, I am referring to documented increases in ROI, hits to a Web or WAP site, mobile coupon redemption, or just basic opt-in response rates.

By following the five simple steps below, your mobile campaign will have a better chance of success.

The company  now counts about 1.1 million mobile site addresses in the world. This means that approximately 0.8 percent of domains have mobile-friendly content.